Greg Storey, a friend of the program and of Airbag fame, is a member of this year’s SXSW advisory board, and is not going to this year’s conference. Neither are we, incidentally.
He does provide a nice list of tips for those who are still going, the best of which being #5: “No, you’re no more cool than the other dork standing next to you. They may call it an ‘Interactive’ conference but really it’s a large gathering of computer nerds.”