brand archives
“Our design and editorial teams are storytellers. Design begins in a laboratory atmosphere where we create ideas from scratch. We develop the recipes, the crafts, even the decorating ideas, we design and build the sets, we choose the colors, we choose the photographer, then we finally after all of that sit down to design the story and that’s why for us design is both the creation and execution of the idea from start to finish.”The process that Gael Towey explaines Martha Stewart uses to tell stories.
Love this new Museum of London logo, dissected over at Brand New. I don’t agree with his small bits of criticism at all – I love the type, the shapes, and the whole feel of it. The website, on the other hand, seems to dilute the vibrance of the logo by splashing those colors across the header and nav and such. But the logo, I love.
An airline safety video I may actually pay attention to.
A New Brand World is my favorite book on branding. Scott Bedbury who was instrumental in creating the Nike and Starbuck brands shares insights from that work and more. Highly recommended. And you can get it used for $2.42 on Amazon!
“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures”Michael Eisner, CEO Disney