This decision went through many heated debates internally where some were excited for it, and others were repulsed.
So what were the reasons behind the need for looking into a framework?
Visiting with Rob a few days ago about our role as experience architects, he mentioned that we are creators and that our work is to lead people.
My first thoughts when he said those words were about Heavenly Father: how He is the Master Creator and how His entire work is centered around leading people. As our Father, he is the ultimate architect, crafting experiences—such as our lives on this Earth—to lead us and to guide us so that we may become like Him and return Home to live with Him again. I then thought of His Son, Jesus Christ, and how He completed the largest and most significant design project in the history of this world when he lead and orchestrated it’s creation.