“The user doesn’t come out of nowhere. We don’t land on your page and then head happily to those social networks to promote you, just because you have a button on your site. We find content through Facebook, Twitter, Google+, Pinterest etc., not the other way around.Saw this article through an email newsletter sent to me from the Twitter. I am one of those people who LOVE those social buttons, but since reading this post it has really got me rethinking it all, and paying more attention to my own personal behaviors as well as other humans. Enjoy™
If you provide excellent content, social media users will take the time to read and talk about it in their networks. That’s what you really want. You don’t want a cheap thumbs up, you want your readers to talk about your content with their own voice.”
“Sweep the Sleaze” by Oliver Reichenstein