“Graphic design is an organic process that uses type and image to create a visual solution for a communication problem. Much like leaves make up the shape of a tree, a graphic design solution is made up of many elements working together to create the whole. Research and knowledge are at the root of design. Formats and grids offer structure—the branches. But it is the smallest elements of design—the letterforms—which bring a design to life.”
Thoughts on Leaves & Letters, a leaflet from Vangool Design & Typography

posted by Wade Preston Shearer on Sunday, Oct 19, 2008
tagged with graphic design, typography