While Apple has a healthy amount of attention on profit, product features, and competition, they seemed to pause this week to make a clear statement about their company. Steve Jobs passed around a Macbook chassis in their media event and Jony Ive, SVP of Design, emphasized careful craftsmanship in their product showcase. Apple has communicated what drives their company. They, the CEO and his fellow business-minded executives, respect the balance of form and function and embrace beauty and innovation. They notice nuances and foster a culture of design excellence. Leaders that love design are the foundation of an experience-driven organization.
6 comments
I wanted you to say something like Leaders that love design are the foundation of an organization that produces great design. But, it’s true nonetheless, what you said. We’ve all likely worked for people who don’t know anything about design, nor care, and as a result have produced a multitude of stuff not worth the attention of anyone.
comment by Dirk Weathers 2 hours later
I just noticed on your homepage that the times listed for each post are 12 hours off compared to single post pages. Just fyi …
comment by Ricky Irvine 10 hours later
Personally, I think that Steve Jobs is nothing more than an expert salesman who knows that his product appeals to “Designers” and is very good at presenting himself and his company in a way that entices them to buy. He is no more a “Leader” than either of our presidential candidates. I hope I don’t come across as contentious, I just think that Steve Jobs is a bit overrated.
comment by Chris Hall 12 hours later
Was it just me, or did this just sound like a marketing pitch? Full of neat verbs and adjectives!
“balance of form and function and embrace beauty and innovation”
You could have just said, Jobs like it when Apple makes cool stuff.
comment by Dalin 12 hours later
Ricky, the time difference is due to our caching on the front page. Need to dive into that again methinks..
comment by Jason Lynes 14 hours later
I HATE the black keyboard. It makes it look cheap to me.
comment by Shane 15 hours later
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